Overview

As universities across the nation struggle to improve student enrollment, we decided to take matters into our own hands with a multifaceted enrollment campaign positioning Memphis as a thriving business city with an abundance of opportunity compared to traditional college towns. At the center of this campaign are short-form video ads distributed via Meta (Facebook and Instagram), intended to meet prospective students where they are and stop to scroll to share with them the value of a degree from FCBE.

The campaign's video creative has outperformed industry average CTR by 10x, and FCBE has seen a 7.3% year-over-year increase in undergraduate enrollment and a 28% year-over-year increase in freshman enrollment over the life of the campaign so far with video ads serving as a key engagement driver.